LinkedIn Marketing Hero
About Course
LinkedIn is the ‘social network’ for work. No matter what trade you are in; with LinkedIn, you can grow your network and connect with people who can bring you wonderful new opportunities.
In this course, we start from the very basics. We show you how to create a professional LinkedIn profile; how to connect with influential leaders in your industry; how to get noticed by them; how to grow your professional network; how to be noticed by your peers and how to establish a rapport that translates into results.
This course is targeted at beginners, but leads into intermediate-level topics. We guide you through the basic setup to negotiating the LinkedIn algorithm, to using the LinkedIn Pulse and even using LinkedIn advertising to get more sales and leads.
Do look at the course table of contents to get an idea of what you’ll learn.
What Will You Learn?
- Using LinkedIn for marketing
- Setting up a great LinkedIn profile for success
- Creating connections with important people
- Establishing a noticeable public presence on LinkedIn
Course Content
Introduction
- 
										
										
										01:22
Getting Started with LinkedIn
- 
										
										
										02:46
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										LinkedIn VS Facebook and Twitter04:29
- 
										
										
										02:32
- 
										
										
										02:58
Building your LinkedIn Profile
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										How to Create a LinkedIn Profile02:30
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										7 Common Mistakes to Avoid In Your LinkedIn Profile06:24
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										What to Use in Your LinkedIn Photos02:50
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										Crafting Your Professional Summary03:06
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										Setup your Custom LinkedIn Profile URL01:40
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										Getting Your Recommendations on LinkedIn02:56
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										Selecting the Right Background Picture01:42
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										Making it Easier For People to Reach Out to You02:08
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										Writing a Great Headline for your Profile02:56
Build Your LinkedIn Network
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										Crafting Your Professional Story02:00
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										Engaging and Connecting with Leaders in Your Niche02:23
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										Joining and Communicating in Groups02:28
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										Building Connections by Engaging on People’s Posts01:29
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										Asking for Introduction and Leads03:39
Crafting content on LinkedIn
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										Your LinkedIn Feed03:12
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										What is LinkedIn Pulse02:53
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										Creating Content on LinkedIn02:02
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										Using Videos to Grow Your Personal Brand02:18
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										How to Craft Content for LinkedIn Pulse03:00
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										Writing Effective and Engaging Articles02:17
Marketing with Pages on LinkedIn
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										Setting Up a LinkedIn Page04:55
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										LinkedIn Page Posting Strategy02:59
LinkedIn Groups
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										How to Setup a LinkedIn Group02:45
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										How to Grow Your LinkedIn Group02:32
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										How to Manage Your LinkedIn Group02:08
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										Keeping Your LinkedIn Group Active and Engaging02:28
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										How to Get People to Post on Your LinkedIn Group02:23
Managing Your Contacts
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										Finding Your Ideal Contacts on LinkedIn03:14
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										Sending a Good Connect Request03:44
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										Downloading Your LinkedIn Contacts02:20
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										How to Find Email Addresses of Your Leads01:57
Messaging Your Leads
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										Correctly Reaching Out to a Contact Through Messages04:28
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										How to Schedule Appointments Through Messages03:06
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										Following Up Correctly04:29
LinkedIn Advertising
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										LinkedIn Advertising Overview06:22
